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What is a Trademark?

A brand identifier can be a name, a logo, a slogan, etc. The Nike “swoosh” and the Starbucks’ woman are both identifiers which identify those brands. Trademarks protect brand identifiers. Trademarks ensure that no one else can use your brand identifier. This helps prevent third-party brand tarnishment, confusion, or dilution, which...
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Relying On Representations Of Others Who Go Back On Their Word

Florida property owners often have to receive approval from associations and/or government agencies for changes to their property ranging from landscaping to major construction projects. What is a property owner to do when the association or agency giving the approval changes their position and revokes the initial approval? The answer...
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A Special Announcement!

Boatman Ricci is pleased to announce the opening of its Tallahassee office! Boatman Ricci is a full service law firm that provides skilled legal services to a broad range of clients across the state of Florida. Though Boatman Ricci originally built its reputation as a premier civil litigation firm in Florida, the...
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Intellectual Property Basics

“Intellectual property” covers a wide array of different protections for intangible property. These different protections are based upon which type of intangible intellectual property you seek to protect. Intellectual property can be divided into three main areas: patents, copyrights, and trademarks. On the margins, some people also group trade secrets and the rights of privacy/publicity into
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